Creative Writing: Target Market Research

ln this post, I will talk about doing research on my target market. This is so that I can better understand how to write my book through what the readers expect as well as improve the quality of the writing and book itself.

To begin with, I will be researching more about the non-fiction audience since my book will lean more on that direction as a sort of third-person diary on someone's life, even though some of the details including characters are different from reality. 

With the short story being about adolescence, I feel that the book will most likely appeal to teens aged 14-17 and young adults. This is based on a survey by Amy Watson in Italy, 2016 with over 6000 respondents about which book genre do they prefer.

Source: Statista

As seen above, it shows that most teenagers answered "teen stories" at 22%, followed by three other major genres such as adventure stories, love stories, and fantasy/magic. This means that since my book is also about adolescence, it may mean that most teenagers aged 14 over will show interest in it.

Along with that, I can also include elements of other genre to my book which may fit. An idea is to include romance or even adventure, which I feel can make the book more appealing and gain more interest  overall.


Moving on, in regards to where I can publish my book and where most audiences can read or discover it. As stated in an article by Elite Authors (2020), the best places to market a book is through:
  • Word of mouth, personal referrals
  • Sharing to book clubs
  • Use a literary agent
  • Put and shared online
In terms of online marketing, the article stated that there are many benefits that online marketing can bring for a nonfiction book, such as:
  • Providing a brief snapshot of the book
  • More accessible for potential readers to find the book
  • Available for the whole world to see
  • Larger exposure by how people share information 
That said, in order to accomplish online marketing, I will have to create an interesting book cover and use interesting imagery that can catch their eyes. I will also upload the book in my website as well as share it through some of my social media accounts.

In conclusion, I have better understood my own target audience, which I've decided to be teens aged 14 over and young adults. The next step for me is to try including an element of romance and adventure to the story to make the story more interesting, as well as gaining a more broader audience. I will also keep in mind that online marketing, by uploading the book to my website and sharing it to social media.


References:

  • Watson, A. (2021) Favorite book genres among teenagers Italy 2016, Statista. Available at: https://www.statista.com/statistics/686508/favorite-book-genres-among-teenagers-italy/ (Accessed: February 7, 2023).

  • How to market a nonfiction book (2020) Elite Authors. Available at: https://eliteauthors.com/blog/how-to-market-a-nonfiction-book/ (Accessed: February 7, 2023).

     

Comments

  1. Zoe Van-de-Velde14 February 2023 at 08:28

    Good that you have looked into this and considered your market - well done

    ReplyDelete

Post a Comment

Popular posts from this blog

Website Research: Hirokazu Kore-eda and Dany Cooke

Image
In this post, I will look into two websites by filmmakers and compare both of them. This research will help me on creating my own website by considering the use of colors, layout, typography, image, useability, navigation, and my overall thoughts on the website. I will be looking into Hirokazu Kore-eda and Dany Cooke's website, with both being filmmakers and quite experienced in the filmmaking industry. I would like to learn from two websites of two very different directors, with Kore-eda a 60-year-old filmmaker that is internationally known, and Cooke a young freelance filmmaker. Hirokazu Kore-eda's Website First off, I will talk about Hirokazu Kore-eda's website. From the home page, the website looks very simple, with a showcase of stills from his films. I noticed that his website only consists of Top, News, Profile & Works, as well as Message in the navigation, with the layout being centered and in a long bar. When I scrolled down, there is his twitter feed, news f
Read more

Website Creation: Gallery Page

Image
In this post, I will talk about the process of creating my Gallery page for my website. Because the layout of the gallery page already exists, I don't have to choose a template. The font I will be using Avenir. I began by editing the "My Gallery" section on top, then I wrote a short description on it as well.  Moving on, I moved on to the projects. I deleted most projects that the website has, and included my project, which is Grief & Loss Script, a 10-15 page long script on the theme of grief and loss. In it, I also included pictures of my script and my Milanote. In the future, I will be updating this project section with my progress on the script. After finishing the "My Gallery" desktop page, I moved to edit the mobile version. I changed the title to 24px and the description to 14px. I also tried to change the size of the project since it's too small, but after trying it, the size can't be altered.  With that, I had finished my Gallery page. Check
Read more

Reflection: Moments of Sorrow

Image
I gained an interest in theme of grief and loss through films and through my own concerns. I feel that the theme itself is very heavy, and is a challenge to write because of its complexity. However, I wrote this story for more personal reasons. I often thought about whether or not I will be ready when people I loved died, and how I will be able to move on from those moments of sorrow. As such, I feel that this is personally a way of preparing myself to face that fear. Along with this, I wrote this story because I want to not only understand the nature of grief and how it affects people, but of how we can move forward from an unforgettable loss of a loved one. As an aspiring filmmaker, I am very much eager to learn about all aspects of filmmaking, especially writing which I view to be the most important aspect of films as its often the core of the story and film itself. As such, this project has helped me to do more writing, especially in terms of having to fit the story into only 15 pa
Read more