In this post, I would like to do a target market research concerning my project, which is podcast audiences. I will be exploring these three main topics: Demographics Psychographics Geographics Let us begin with demographics, which " refers to segmenting an audience according to demographic factors like age, race, gender, family size, income, or education " (Chamberlain, 2019). Here, I would mainly research age, gender, income, and habits. Source: Improve Podcast Age: As shown through a study by Improve Podcast (Land, 2022), people between 12 and 24 years of age constituted 40% of regular, monthly listeners. This means that Gen Z the largest age group and the fastest growing with Millennials and Gen X coming second. Source: Improve Podcast Gender: Podcast listeners are both male and female and while still more men listen to podcasts than women. Growth of listenership in both groups is similarly very high (Land, 2022). Source: Improve Podcast Income: Majority of podcast lis...